Alec Baldwin is calling

When I was an audio engineer, I recorded actors, athletes and musicians to create customizable voice messages.

"We just immediately knew the sensibility was right for our audience."

  • Shelley McCrory, SVP Comedy Development at NBC

Excerpts from a New York Times article describing our campaign for 30 Rock and the technology behind it:

"Tens of thousands of fans of the NBC show 30 Rock have had the unusual experience over the last week of picking up their phones to hear the voice of Alec Baldwin addressing them by name and wishing them a happy holiday.

While the messages are obviously recorded, Mr. Baldwin can also be heard relating details about the recipient, like the person’s job and hobbies, as well as complimenting his or her physique. The promotion, using the fledgling technology of a company called Varitalk, is being mounted by the NBC Universal Television Studio, which produces 30 Rock.

Those who have received the messages, which sound so seamless, have surely been left with a more pressing question: How do they do it?

People who try to send such a message quickly discover that it is like the old, fill-in-the-blank children’s game of Mad Libs. During a session in a Manhattan recording studio that lasted just a half hour, Mr. Baldwin recorded about 500 first names from which the sender may choose.

Mr. Baldwin also recorded the names of all the states (so that the message makes reference to where the listener is sitting) as well as entries for drop-down menus that give the sender choices for pinpointing the recipient’s job, interests and physical traits. Then a computer synthesizes all this information for a greeting."

30 Rock led to ADIDAS and Disney

After the success of our early campaigns, we went on to create many more.

  • Adidas: Brotherhood
  • Chauncey Billups, Dwight Howard, Gilbert Arenas, Kevin Garnett, Tim Duncan, Tracy McGrady
  • Adidas: Brotherhood
  • Dwight Howard and Kevin Garnett
  • Adidas: Impossible is Nothing
  • David Beckham, Gilbert Arenas, Jozy Altidore, Kristine Lilly
  • Adidas: NBA All Star Game Weekend
  • Dwight Howard
  • Adidas: NCAA
  • Coach Calipari of the Memphis Tigers
  • Coach Ben Howland of the UCLA Bruins
  • Coach Bruce Pearl of the UT Volts
  • Coach Self of the Kansas Jayhawks
  • Afro Samurai
  • Samuel L. Jackson
  • American Gladiators
  • Hellga, Justice, Militia, Siren, Toa, Venom, Wolf
  • Americas Next Top Model
  • Tyra Banks
  • The Howard Stern Show
  • Artie Lange
  • Blue Collar Comedy Tour
  • Bill Engvall, Jeff Foxworthy, Larry the Cable Guy, Ron White
  • Bon Jovi Holiday Greetings
  • Bon Jovi and Ritchie Sambora
  • Borat
  • Sasha Baron Cohen
  • Bravo Holiday Messages
  • Andy Cohen
  • Bravo
  • James Lipton
  • Bravo
  • Real Housewives of New York
  • Real Housewives of Orange County
  • Real Housewives of Atlanta
  • Britney Spears Live
  • Britney Spears
  • DiGiorno Pizza
  • Dick Vitale
  • Dirt
  • Courtney Cox as Lucy Spiller
  • Disney
  • Agent Oso, Sean Astin
  • Goofy
  • Pirates of the Caribbean
  • Cinderella
  • Doc Hudson
  • Donald Duck
  • Jack Skellington
  • Minnie Mouse
  • Tigger
  • Woody
  • EA Sports Tiger Woods PGA Tour
  • Tiger Woods
  • EA Sports Madden NFL
  • Ray Lewis
  • Fall Out Boy
  • Pete Wentz
  • Gears of War
  • Character Voices
  • Glaceau: Formula 50
  • 50 Cent
  • Glaceau: Vitamin Water Power C Trash Talk
  • Adrian Peterson
  • Alex Smith
  • Brian Urlacher
  • Carl Edwards
  • Chauncey Billups
  • Daniel Briere
  • Danny Way
  • David Ortiz
  • David Wright
  • Derek Roy
  • Donovan McNabb
  • Dwight Howard
  • Gilbert Arenas
  • Henrik Lundqvist
  • Kirk Herbstreit
  • Shawn Marion
  • Tony Parker
  • Tracy McGrady
  • GMC: Pro Grade Challenge
  • Kenny Mayne
  • Lionsgate: Saw IV
  • Character Voice
  • Max Pain
  • Ludacris
  • Madagascar 2
  • Character Voices
  • Nip/Tuck
  • Sean and Christian Character Voices
  • New Jersey: Stop Smoking Campaign
  • Josh Boone of the New Jersey Nets, Kelly Ripa
  • New York Knicks: Courtside with Clyde Sweepstakes
  • Walt “Clyde” Frazier
  • Office Depot
  • Carl Edwards
  • Palmolive: Scrub Buster
  • Doris Roberts
  • Psych
  • Gus and Shawn Character Voices
  • Purina
  • Drew Lachey
  • QVC
  • Carson Kressley
  • Rush Hour 3
  • Jackie Chan
  • Saw 5: Character Voice
  • The Strangers
  • Transformers
  • David Kaye as Optimus Prime
  • V for Vendetta
  • Natalie Portman
  • XM Radio MLB
  • David Ortiz and Derek Jeter